MUSINGS OF A STORY MERCHANT

Thursday, June 2, 2016

Book Marketing Ideas That Can Help Authors Increase Sales: Create Box Sets and Bundles


Bundle the first few books in a series. Include the first two or three books of a series in a box set to promote a full-price book later in the series. This can be a way to hook readers and make them invested in the characters so they’re willing to pay full-price to know how the tale ends. Promote the next book in the series in the box set’s back matter.

Create a box set for standalones. Bundling standalones can increase loyal readership or drive sales of a new release if you launch your box set when your new release is published. You can strategically choose standalones to package together that include similar themes, whether by sub-genre, location, point in time, similar protagonists, holiday setting, or something else.

Include exclusive content in your box set. Adding a novella or short story to your box set could entice readers to buy the box set instead of just purchasing the first book in the set. This may also help convince your existing loyal readers to purchase the box set in addition to the individual titles they’ve already purchased.

Publish a multi-author anthology. Partner with other authors to create an anthology of novellas or short stories. If you promote the collection to your audiences, you can each increase your exposure by reaching the other authors’ audiences.

Read more at BookBub

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