Monday, October 22, 2012

Use The Book Trailer Where It Has The Greatest Effect


By Lance Robbins, Story Merchant Book Marketing, former head of Fox Family Films
 




The first and most effective place to promote your trailer is on YouTube, as this will ensure as many readers see it as possible.


Next, you can add your video trailer to your Goodreads author profile page – this can set you apart from all the other authors on there, most of whom are not taking advantage of this.   Amazon also allow you upload videos to Amazon Author Central – provided you stick to their rules.

Finally, make sure you embed the Youtube video trailer on your own author blog too.  (You can even direct agents and publishers to it there, if you’re taking the traditional print publishing pathway – this will give you a huge advantage over most other authors seeking similar deals.)

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