MUSINGS OF A STORY MERCHANT

Tuesday, April 16, 2013

Ken Atchity on the Apple e-books case and its impact on the book industry

More on the changing landscape in literature and publishing

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Story Merchant Ken Atchity takes time out from working on the movie, “The Kennedy Detail” in Louisiana, to talk with Larry and Dave about the Apple price-fixing case and its potential and real impacts on traditional publishers and booksellers.

Ken’s Story Merchant Books imprint is part of a major shift to digital publishing, requiring a different mindset and marketing strategy. Ken talks about his passion for stories and introducing new authors, and how Story Merchant Books offers the author higher payback and more control over the content than sales through traditional publishing channels.

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