"The universe is made of stories, not of atoms."
—Muriel Rukeyser

PUBLICIZING YOUR BOOK Suggestions for Success Part One

Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.

1) A little promotion, focused on NY media, can help us bring your book to the attention of major publishers. Brainstorm with us about this!
2) All other PR should be saved for the month of your books’ launch and following.
3) Read the chapter on publicizing your book in KJA’s How to Publish Your Novel (Square One Books).
4) Read John Kremer’s 1001 Ways to Market Your Book.

Come up with a marketing Plan!

• Books don’t publicize themselves and, today, publishers rarely put maximum effort into a book’s release until the book starts selling. This Catch-22 means that YOU are your book’s best hope. The sooner you take that approach, the better your chances will be. Even well-known writers have found that putting little effort into marketing will produce virtually zero results—one or two thousand sold.
• Let us review it before you start implementing it and spending money.
• Start a website (or blog)! Create a website solely dedicated to your book. AEI’s webmaster provides that service for our clients at rock-bottom prices. And get your link sponsored on other websites too!
• Write emails! Send an email to friends, family and co-workers about your book, and ask them to pass it along to everyone they know. You’ll be amazed how fast word of mouth spreads!


It’s invaluable to get endorsements for your book–authorities and/or well-known people who will say great things about your book to display on the jacket. There are numerous ways to request endorsements (aka “blurbs”):

• Ask your colleagues! If you are a professional in any given field, it’s always a good idea to ask your colleagues for their own endorsements, or to recommend you to well-known others, especially those who are writers too.

• Does your topic deal with a timely issue? Can you think of anyone in entertainment who may relate to your topic? Try and seek out celebrities (actors, best-selling authors, athletes) to endorse your book (it never hurts to have a famous name on the cover!)

• AEI recommendations! Being a part of the AEI family includes you in a circle of writers and creative people. We have many authors in our pool who can give you endorsements!

• Brainstorm with your editor. Check out your publishers catalog, and suggest writers who might appreciate your book.

• One suggestion. Busy people have good hearts but not enough time. Write the endorsement yourself, and fax or mail it to them, saying, “Would you mind endorsing my book along the lines suggested here?” You’ll be surprised how often they just say yes, and let you use what you wrote as their endorsement.

Hire a Publicist!

It’s never a bad idea to hire your own personal publicist to help spread the word about you and your book. A publicist can help you land radio or TV spots, get you interviewed in newspapers or magazines, and much more.

While all publishing houses have a PR department, and will do all they can to promote your book, it never hurts to have more personalized attention on top of what they can provide. Realistically, your publisher is never focused on your book. Only you and your personal PR team are. Costs for a publicist range, depending on what kind of service you’re looking for. Generally $2500-$5000 per month is the going rate.

AEI has contacts with several publicists we’ve used over the years to great success. If you need a recommendation, contact us. Otherwise, contact the following publicists and tell them you’re an AEI client:

Maryann Ridini, Ridini Entertainment

Rick Frishman, Planned Television Arts

Devon Blaine, The Blaine Group

Continue reading part two

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