MUSINGS OF A STORY MERCHANT

Wednesday, August 29, 2012

The Importance of Twitter to your Social Media Marketing Strategy

  Written by Robin Wilding

Twitter, and its third party app selection offer a way for you to stay in the loop on what people are saying about your company, whether directly or indirectly. Comcast, Dell GM, Kodak, Whole Foods Market and thousands of other companies regularly monitor Twitter content via analytical tools, to find out what people are saying.  Staying on top of your brand, your competitors and vertical specific trends is all a part of Twitter—and should be a part of your online presence management.



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