"The universe is made of stories, not of atoms."
—Muriel Rukeyser

Sharon Farsijani is a Rise & Shine and Noon Anchor at KMVT News!

Sharon Farsijani anchors the weekday Rise & Shine and Noon
newscasts on KMVT at 6 a.m., 6:30 a.m. and noon. Born in Tehran, Iran, and raised in Brooklyn, N.Y., she returned to Tehran as a young teenager only to move back to NYC as a young adult. During her time in the Middle East, Sharon started her broadcast career at age 19 as a reporter, evening news anchor, producer and talk show host for IRIB Channel 6, Channel 4 and Radio BBC. She covered various events including the FIFA World Cup 1998, Iran’s historic 2001 Presidential Elections and the Changing, Cultural Times during the Khatami Era.

After returning to the United States, she studied at the Walter Cronkite School of Journalism and California State Fullerton to receive her degree in Broadcast Journalism and later her MBA from Pepperdine University. Upon graduation she interned with KABC Los Angeles and NBC Nightly News. After witnessing the harsh treatment towards women in the Middle East she shared her journey, penning her first poetry collection "Lacking Lips of Time" and memoir "Shaming My Red Lips."

Everyday in Tehran she contemplated the concepts of beauty, the feminine and the expression of the true feminine. As a result, after receiving her MBA, she set out to create a beauty entrepreneur brand that explored and celebrated power, sensuality and the global feminine called Poppy Farsijani Fragrance that explores various feminine archetypes. (Her name in Farsi, Shaghayegh, means Wild Desert Poppy.)

She says, “Creating awareness regarding issues affecting the community and individuals through reporting is just part of my DNA.” She has returned to broadcasting full-time while running her fragrance business and Female-Preneur podcast on the side.

Sharon is an advocate of understanding cultural differences and providing opportunities to teenagers and individuals to realize their full potential through education and awareness. When she is not on television she lends her time to mentoring college students and helping various charities and community events.

She is fluent in English, Italian and Farsi and is also an avid dancer, skier, a competitive tennis player and loves yoga, reading books and creating more fragrance collections for her company. Her guilty pleasures are eating ethnic pastries and having a glass of wine with chocolate truffles.

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