[via AEI client Joe Cervasio]
I'm sure you guys know about "podcasting" as a means to distribute books, but I found the link to the Time Magazine article as interesting. Perhaps this is a mini-step for projects to develop a following, and then communicate such "viral" response to the "unpublished" work to attract the main line commercial publishers.
Read the article here: Podcasting Your Novel: Publishing's Next Wave? By Hector Florin