MUSINGS OF A STORY MERCHANT

Thursday, October 1, 2009

CHEER CHANNEL INC., TO REVOLUTIONIZE THE SPIRIT INDUSTRY

Cheer Channel’s Multi-Asset Platforms Gives Brands Plenty to Cheer About


AUSTIN, TX – Proformance Sports Marketing and Entertainment Inc. announced the fall launch of Cindy Villarreal's Cheer Channel Inc. (CCI), an interactive, online destination designed to showcase the booming sport. Debuting with the latest, cutting-edge technology in online television, mobile and cross-television programming, CCI will serve as the premier media destination for the cheer and dance community reaching close to 14 million users through its strategic, distribution platform.


CCI will headline news, entertainment, music and fashion, and showcase lifestyle, human interest and original programming, as well as highlights and promotional insights into the thousands of youth, college and professional market events around the world.


“Cheer Channel offers unique and unprecedented access to millions of youth, teams, coaches, families and fans. It’s the one-stop place where media can be served, engaged and measured around a trend-setting audience that is engaged and ready to move into the next frontier, ” said Sal Tofano, CCI Board Advisor.


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