MUSINGS OF A STORY MERCHANT

Friday, October 16, 2009

MORGAN JAMES PUBLISHING AND ATCHITY ENTERTAINMENT INT'L LAUNCH NEW INK PRESS

CEO David L. Hancock announces that Morgan James Publishing has formed a new imprint devoted entirely to "new voices in fiction," on the same entrepreneurial basis as that of Morgan James' successful nonfiction imprints distributed by Ingram Publishing Services. Authors signed by the imprint will guarantee the purchase and marketing of two thousand five hundred copies of their works.

The fiction imprint, New Ink Press, will be headed editorially by Kenneth Atchity, of Atchity Entertainment International from its west coast office in Los Angeles. “The entrepreneurial approach,” Atchity said, “is a pattern that was followed by some of the greatest novelists in history, including the Bronte sisters, Thomas Hardy, and Jane Austen and I see no reason why it doesn’t apply to these tumultuous times as well.”

Morgan James will manage all production and business matters from New York. Hancock says, “We've long contemplated capitalizing on our success in nonfiction to extend a hand toward launching new fiction as well."

"In the most difficult market for new fiction I've ever seen, New Ink's goal will be to launch stories and voices worthy of public attention that are simply too risky for the brand-oriented major publishers. We're hoping to have ten to twenty quality commercial titles the first year," Atchity says, "expanding to fifty or more by year two."

AEI has been involved with book titles such as Dacre Stoker and Ian Holt's Dracula: The Un-Dead, Noire, Alaya Johnson's Moonshine, Royce Buckingham's Demon Keeper and Goblins, Jesse Ventura's I Ain't Got Time to Bleed, Steve Alten’s Meg, James Michael Pratt’s The Last Valentine, and Ripley's Believe-It-Or-Not! Atchity’s company will also manage both foreign publishing rights and all dramatic rights for New Ink.

Novels will be selected with a view toward their viability as dramatic entertainment as well as for their commercial and/or literary merit. New Ink welcomes entrepreneurial authors of completed novels, including Young Adult and graphic novels, that have commercial crossover potential in any genre, with an eye toward adaptation to film and television. Completed manuscripts should be sent, along with a full marketing plan and SASE, to Dr. Kenneth Atchity, New Ink Press, 518 S. Fairfax Avenue, Los Angeles, CA 90036.

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